What the Bon Appetit Test Kitchen can teach you about video content

If you’re looking for inspiration for your video content, look no further than Bon Appetit’s incredibly successful test kitchen videos. Instead of bringing you the same old cooking show formula, they’ve built incredible engagement and legions of fans with a format that is fun, fast-moving and, most of all, imperfect. Here are some lessons you can learn from the chefs to make your video content pop.

source https://www.inman.com/2019/09/12/what-the-bon-appetit-test-kitchen-can-teach-you-about-video-content/

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