A “yes agent” agrees with everything the seller says, offers up compliments and ignores anything that causes the seller angst, like data that conflicts with the seller’s opinion of price.
Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients.
Real estate agents could comprise a disproportionately large stake, particularly if Airbnb offers equity to hosts.
Feature that prompts social network users to reconsider posting potentially offensive comments grew out of effort to combat racial profiling.
Released Thursday, the new iPhone iOS 13 has reportedly been exposing users’ address books and contact information.
“We expect to see red places in the middle of the country become redder and the blues bluer as the migration trends continue,” Redfin Chief Economist says.
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz to find out if they are retirement-ready.
Homebot recently unveiled a new feature in its home-equity management app that’s been bothering me. But it might just help you broach a topic you’re afraid to talk to clients about.
The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.
Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more meaningful and effective.