To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience.
Alyson McClure knew something was wrong when a man contacted her for a home listing but then proceeded to ask about her age.
A week after Zillow announced “Tour it Now,” agents lambasted the company’s moves to establish dominance in the iBuyer space.
Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.”
The week’s top real estate industry stories, plus practical advice to use this weekend.
As home values grow, sales in the San Francisco Bay Area continue to fall, according to the latest data from property analytics provider CoreLogic.
Warburg Realty has embarked on a new partnership that will enable it to execute targeted social media advertising for all of its listings.
Like an avalanche growing larger as it tumbles down a mountain, agents are seeing swelling demand from buyers as mortgage interest rates plummet.
If you work in a hot market, you might need to create additional opportunities to help your clients compete — and for a variety of difficult buyer scenarios, bridge loans might be the perfect answer, creating more options and more leverage to get your clients back in the running during a complicated negotiation.
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll share their thoughts on Coldwell Banker’s new logo.